Client. X8
The Objective. Our goal was to revamp the X8 brand and update the website to align with brand values while balancing creative elements and conversion optimization.
The Solution. We've crafted a compelling visual identity, brand message, generative typographic system, and Shopify website for the X8 brand. The integration of a powerful motion system has brought an engaging and dynamic elements to the brand's presentation, creating a memorable and interactive experience for users.
The project includes 4 stages: Visual Identity / UX & UI Design / Shopify Web Development / Conversion Rate Optimization
Logotype Chameleon. The X8 logo is an unshakable, unchanging symbol that marks the brand's universe. On the other hand, we have dynamic, fluid collaborations. Each collection-collaboration will pursue the idea of a chameleon, changing the typographic style and joining the main X8 symbol. We create a Universe of endless dynamic changes and possibilities.
The project includes 4 stages: Visual Identity / UX & UI Design / Shopify Web Development / Conversion Rate Optimization
Credits
UX/UI, Motion System, Art Direction by Denis Avramenko @avrdenis
Adencys Studio (NY & LA)
Available for new projects hello@adencys.com
Video Production
X8 Eyewear in collaboration with @willowsmith and @harryhudson
Directed @cprinz__
Prod. @fieldtrip_
Styling @chloeandchenelle
Hair @vernonfrancois
Makeup @raoulalejandre
Music @jonat8han
